WaterIsLife.com ad in our daily Wall Street Journal.

Yesterday in the Personal Journal section of the Wall Street Journal (really my favorite part of it because it's not wars or finances), I noticed a large, half-page ad. The ad (above) features a barefoot little girl meekly wielding a pick. It's an ad for WaterIsLife.com.

You might not have heard of the company before or even care about life or water (well I hope you are least have a feeling about two of those three), but WaterIsLife.com has a clever, modern ad campaign regardless. Along the bottom of the ad is a simple tweet.

WaterIsLife.com ad features the hashtag #FirstWorldProblems.

As you see, the tweet talks about a grapefruit crisis, obviously a problem people have when you live in a privileged country. Hence, WaterIsLife.com follows the tweet with the hashtag #FirstWorldProblems. If you don't know about hashtags, they are a filing system in a way on Twitter. You put the hashtag, and it makes it a searchable item. If you search for more, you will find people complaining about ridiculous things. Just plain ridiculous when you think about life on the entire planet.

So through this campaign, WaterIsLife.com confronts people in their lives of luxury by making a joke of their whining and telling them to "donate to help solve real problems."

They also made a video to highlight how selfish we sound when we complain about modern conveniences causing a slight pain.

These scenes and words hit home with me. I have traveled and seen and studied and researched people lacking life essentials. People who pray that their biggest problem is cutting a grapefruit wrong. People who simply want a clean sip of water.

WaterIsLife.com gives people ways to donate and help solve real world issues, but at least being aware helps tremendously. Take a minute, think about your life and then think about it some more as the days go by. Think about how you spend your time, how you spend your money and how you act toward those around you. WaterIsLife.com might be swaying people to donate money for water, but their ads and their truth should make us open our eyes. I live that spoiled life. What good am I doing with my riches?