Green Speak: Coke Turns White for Their Beloved Polar Bears
Posted by Brenna Malmberg
Tomorrow, instead of finding the signature red Coca-Cola can sitting on the shelf, you'll find a white one. A white can reminding you to help the polar bears, the cute friends that has graced the Coca-Cola can since 1992. Together with the World Wildlife Fund (WWF), Coca-Cola is working to educate the public and raise money to help save the Arctic.
To conserve the polar bears' environment, Coca-Cola has pledged to give $3 million and is asking people to text in donations. During the holiday season, 1.4 million white cans will be made by Coca-Cola. The company is also expanding their reach by creating a film to tel the story of the polar bear and its shirking environment. TO learn more about the video and other ways Coca-Cola is helping the polar bears, visit ArcticHome.com.
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